Branding + Illustration


Visual Identity

for a virtual clothing brand

Carpel is a hypothetical Canadian clothing brand that has designs based on the provincial and territorial flowers, giving thirteen unique designs.All clothing is made from 100% recycled fibres with locally sourced material to promote the

domestic economyand a sustainable business. Carpel offers an alternative to tacky tourist t-shirts in Canada. They provide artistic and stylish designs that stand for Canadian environment and culture.