Rifflandia is the largest festival in Victoria which takes place over four days in September. It contains multiple venues, all walking distance within the city limits. Rifflandia showcases a mixed genre of music and other arts and culture. The purpose of these designs is to create a completely new and unique brand for the upcoming year,
which is relevant to the current trends of the target audience, artists and musicians. The design is bright and colourful, creating a fun, summer feel. The organic, hand-rendered pattern consistently used throughout the branding gives a friendly, welcoming, carefree invitation to the festival.