Visual Identity

for a music festival in Victoria, BC

Rifflandia is the largest festival in Victoria which takes place over four days in September. It contains multiple venues, all walking distance within the city limits. Rifflandia showcases a mixed genre of music and other arts and culture. The purpose of these designs is to create a completely new and unique brand for the upcoming year,

which is relevant to the current trends of the target audience, artists and musicians. The design is bright and colourful, creating a fun, summer feel. The organic, hand-rendered pattern consistently used throughout the branding gives a friendly, welcoming, carefree invitation to the festival.