Goat Tea

Visual Identity

for a virtual tea shop

This quirky tea shop would attract those who like places with character, and enjoy a place with good atmosphere where they can hang out for hours. The name was inspired by the unusual myth that goats were the reason for discovering the effects of caffeine because they would eat the berries

of a particular tree and as a result would “dance around” with energy. The unusual goat illustrations are inspired by graphic designer and illustrator, Anita Goldstein, who’s illustration of a Hipster Deer was of particular interest. The designs are amusing and spark conversation.